The Wall Street Journal reports that you’re screwed if you’re looking for a job, in Your Resume vs. Oblivion. A guy at IBM who sells the systems employers use to process incoming resumes says that 90% or more of employers use sophsticated technology (“which can cost from $5,000 to millions of dollars”) to scan resumes.

So the Journal offers lots of insider tips about “How to Beat the ‘Black Hole’.” (Ain’t it funny how derogatory even the insiders are about Resume Hell? The Journal cleans up on its own job board, which wants you to submit all the resumes and applications you possibly can.)

Chief among the tips:

• Copy the keywords from the job posting right into your resume. That way, the scanners will pick them up and your resume will fly right through the drek into the hands of many excited personnel jockeys who are waiting to call you up!
• Keep the formatting simple, to make it easier for the scanners to read your credentials!

If you’re going to play this game, I’ll give you the best tip of all:

Copy the entire friggin’ job posting and paste it right onto the last page of your resume. That way you can’t get screwed by the software because it’s all in there!

Of course, there’s another solution entirely, that will thwart both the machines and the “millions” of competitors you’re facing:

Don’t use a resume at all. Here’s how to write a resume that’s designed to be tossed in the trash when you’re done, and still get the job — without ever showing it to an employer.

Like the guy at the end of the article says about a company whose HR director is too busy to read his resume, “What I’m going to do is turn up on their doorstep,” says Mr. Denton. “I really have nothing to lose.”

Sure he will.

The inside joke is, the hiring manager at that company is going to hire someone who was personally referred by a trusted contact. Not someone who sent in a resume.

Meanwhile, millions commit job hunting suicide every day when they swallow this drivel about “how to beat the machines” at the keyword game. They dutifully craft their resumes, pull the trigger, and lean into the mass grave.

.

[Update: Not all employers operate resume grinders. Mike R., an HR manager at a small manufacturing company, posted this on Recruitomatic & The Social Jerk (Or: Why you hate recruiters):

"As someone who does review every resume that is submitted(no keyword screens for us), one problem that I often see is that many people do not take your advice and explain how they will do the job profitably. In my job postings and contacts with candidates, I spell out what the person will have to do and achieve in the position to be successful. However, many people simply send me a standard resume, which gives me little clue to whether they can do the job. It’s almost as if their attitude is, I can’t be bothered to customize my resume to demonstrate that I can do the job, so YOU figure out whether I can do the job or not."

Would you make it past this human screener who actually has a brain and behaves like a savvy businessman?]

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Who would have thought? This isn’t even worth commenting on:

Under the Name of a Senate Hopeful, Blog Posts on Sex and Drugs from The New York Times. It seems TheLadders CEO Marc Cenedella is getting ready to run for U.S. Senate on a Republican ticket.

My favorite parts:

“Until recently, a Web site, blog.theladders.com/rock, bore Mr. Cenedella’s photograph and the title “The personal blog of Marc Cenedella.” It provided tips on polishing resumes, preparing for job interviews and the like. But it also had a number of entries containing random observations about sex, women and drugs…”

“The entries had headlines like “Sexy vs. Skanky,” “Dating Advice for Girly Girls,” “He Stole My Weed” and “High Quality Dope.”"

“In an entry titled “A New Holiday for Men,” there was a link to a separate site that designates March 14 as a special occasion on which women are encouraged to offer steak and oral sex “to show your man how much you care for him.”"

“An adviser said the entries were from a site that Mr. Cenedella previously published called Stone…  which the adviser said had multiple authors.”

You mean TheLadders CEO didn’t actually write all the drivel he took credit for on his blog???

Oh… I also liked this part:

“Part of Mr. Cenedella’s appeal within Republican circles is that he is a nonpolitician at time when voters seem weary of insiders. Republicans also believe that Mr. Cenedella’s business success allows him to present himself as the candidate most able to help the nation in these tough economic times.”

“More than all that, though, some Republicans are encouraged by another asset Mr. Cenedella brings: a big checkbook.”

Of course, this isn’t the first time Mr. Cenedella’s behavior has been exposed online.

Mr. Cenedella’s references:

TheLadders: How the scam works

Running on Empty: TheLadders folds up its shell game

Whorin’ around with TheLadders

TheLadders: A long-shot Powerball lottery tucked inside a well-oiled PR machine

TheLadders: Job-board salary fraud?

Marc Cenedella sells e-mails, $30/month!

The Dope on TheLadders and Liars at TheLadders

One tiny $100K+ mistake

[Update: The Huffington Post provides screen shots of the personal blog posts Cenedella removed when his blog made the news.]

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In the January 24, 2012 Ask The Headhunter Newsletter, a reader gets calls from two different headhunters — who want to “submit” him for what seems to be the same job. How many headhunters should he work with?

A headhunter called yesterday about an interesting position. She is not ready to reveal her client until the client has seen my resume and expressed an interest. Today, another headhunter called about a position that sounds similar. (I can’t figure out who that employer might be). The second headhunter asked if my resume has been submitted to the employer. To the best of my knowledge, the answer is no, but the position from the prior day might be the very same job.

I have been confronted with this situation at least a few times. How should I handle it? How many headhunters should I work with at a time?

Here’s the short version of my advice: (For the entire column, you need to subscribe to the free newsletter. Don’t miss another edition!)

My Advice

My advice about this is in the PDF book, How to Work With Headhunters… and how to make headhunters work for you. Here’s a free preview straight out of the book, from Section 2: Working With Headhunters to Get Ahead. I hope you enjoy it!

Don’t confuse real headhunters with people who solicit your resume blindly. These might include employment agencies, job shops and HR recruiters who work within corporations. Many of these “headhunters” may approach you. Giving them your resume indiscriminately is like giving your credit card number to every telemarketer who calls. You won’t like having lots of recruiters working with you, especially if two or more of them give your resume to the same company.

If, somehow, multiple headhunters approach you at the same time, then you need to know just one thing: Do they each represent a different company? If yes, then you’d be looking at different job opportunities and it’s fine to work with all of them at once. There should be no overlap in their assignments and no conflict for you.

If there is an overlap, then one company is unwisely using multiple contingency headhunters to fill the same position. The company is putting its headhunters into competition with one another. That’s like assigning two sales reps to sell to the same prospect — the company reveals poor judgment and sloppy hiring practices. Even so, you can still entertain an opportunity, but you would be wise to let just one headhunter present you to the company. Otherwise, you will likely be rejected out of hand because the company could wind up in the middle of a fee fight.

Who would be due the fee if you were hired? If the company interviews you via two headhunters — even if it’s for two completely different jobs — and then hires you, it could owe the fee twice. Don’t get in the middle of it. Work with only one headhunter at a time with respect to a particular employer.

So the answer to your question has two parts:

First, understand that if a lot of “headhunters” are soliciting you, it’s probably not wise to work with them because they have not carefully selected you. They are merely interested in blasting your resume around, hoping for a hit.

Second, if two or more headhunters contact you about different jobs at different companies… (Sorry, this part is only in the newsletter… Don’t miss next week’s edition. Sign up now. It’s free!)

You should insist that both headhunters disclose who their client is. It’s reasonable to agree that you will not disclose the opportunity to other job hunters — at least for a time. In any case, it’s not prudent or necessary to sign an agreement with any headhunter. If the first headhunter won’t trust you, then you don’t have a good enough reason to work with her.

The above section of How to Work With Headhunters… and how to make headhunters work for you is followed by these two Q&As:

• Q: Is there a way to get multiple headhunters to call on me about legitimate job opportunities? (A: Yes…)
• Q: What’s the secret to getting on a headhunter’s list? (A: Yes…)

How have you handled mulitiple headhunters? — especially if they called you about the same job. Did it pay off, or have you gotten burned?

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This week we started a “pound Nick with questions” thread — and you’ve been pounding! Great questions and topics — and pointed insights. A recurring theme on that thread is recruiters — the inept, the inane, the ones who waste your time, and the ones who leave you frustrated and angry. (There are good recruiters out there, but that’s another topic.)

Reader Dave started to boil it down in his 1/18 comment on the previous posting:

One other thing…

Just recieved the occasioal newsletter from a so called “head hunter/recruiter.”  He said he has developed a relationship with an offshore vendor in order to provide services/people to do work.  One of the reasons he gave for doing this is because companies “can’t find the right people.”

Quite frankly, this made my blood boil for all of the reasons Nick states in his blog post.  You can’t tell me that with all the unemployment, underemployment, people who gave up looking for now, people looking for a change and all the people graduating from college, that you cannot find anyone to fill your positions? 

This is a prime example why I dislike most “search staff.”

Dave draws a whole new thread from the strands that come together in that discussion. I was going to respond to him briefly, but then I realized Dave has generated a whole new topic. He deserves to know…

Why You Hate Recruiters

It’s no accident. It’s a well-orchestrated con game run by experts. HR departments pay expensive consultants to define the “best practices” ($$$) and to promote the “best technologies” ($$$$$$$) that enable HR to maintain the 4:1 ratio of unemployed people to unfilled jobs in America. (That’s 14.2 million unemployed, and 3.2 million vacant jobs.)

Translation: Corporate America pays a lotta money to act dumb when it recruits and hires.

Thanks, Dave, for sharing that newsletter you received from the recruiter who’s going offshore to fill American jobs. But the problem is higher up the food chain. Employers are the ones spending the money here. Recruiters like this one just chase the low-hanging fruit. I’d love to see Congress haul these people in front of a committee and ask them:

“So, when you interview talented job applicants, then what do you do to cultivate them into productive employees?”

The answer is splattered all over the popular media:

“We hire only perfect fits! With these intelligent databases, we don’t have to take chances on training anyone who can’t already do the job with their eyes closed!”

People and companies want to believe that technology can meet the hiring challenge. Savvy, insightful managers who know how to judge talent are no longer required. Give HR a database of jobs and resumes, and they’ll throw money at it forever, waiting for a payout. The job boards are like slot machines for HR wonks: An addiction. The only beneficiary is “the house” — in this case, HR consultants and database vendors who cater to employers who want to believe.

Selling The Mess to HR: A full-time gig ($$$$)

Example: Check out RecruitingBlogs, where “internet recruiting gurus” tout the databases and the social thingies that they get paid to explain to their clients:

“…we’re going to release a ranked list of the Top 25 Online Influencers in HR. This list is completely generated by algorithm (think Google). The list ranks the Top 25 voices in HR based on their online footprint…”

Gimme a break. Online footprints? That’s how we judge value? That’s what consultants teach HR — and HR pays big bucks. That’s why job hunters like Dave are left swinging in the breeze. The recruiters are part of a big social jerk, fantasizing about social media. The blogging consultant goes on to describe his brethren:

“So, I was at this party a couple of weeks ago. All sorts of twitterati were there…”

Then it gets down to brass tacks: Making money by “explaining” the databases to HR rubes with deep pockets:

“There is money to be made in the field today because the techniques required to find people are arcane and confusing. Additionally, with the strong exception of Avature and Broadlook’s products, there are no useful tools for the automation of the process.”

What’s he touting with those two products? Expensive databases that employers use to intoxicate their personnel jockeys. Note the implicit focus on automation of recruiting. The more automated HR becomes, there’s more “money to be made” because nobody can understand this crap. (Try to scrape this one up off the ground in one piece, from the HR Examiner Blog: “Meaning and data in the social web.”)

One of the “strong exceptions” blogger John Sumser refers to, Avature, has a tagline:

“Bring Social Media and Web 2.0 tools together and create unique and innovative solutions to your recruiting challenges.”

How about getting the consultants out of the bars (where they’re being wined and dined by the “arcane and confusing” online recruiting tools vendors), and the recruiters off their asses, and bringing together a few brains to meet some of the 3.2 million “talents” that the software can’t quite figure out? HR is bogged down, and employers are dying for good workers, because HR doesn’t recruit — it pays consultants to distract it with non-stop workshops, white papers, and “best practices” designed to facilitate deep contemplation of the HR navel. ($$$$$)

(By the way, John Sumser is not the only consultant driving HR down into the whirling blade that’s waiting to process you. There’s the aforementioned RecruitingBlogs.com, which delivers non-stop juice to keep the blender going; ERE.net, where recruiters go to talk it all through; and a host of sycophants that have figured out “there is money to be made in the field today…” so let’s get together for another mind-expanding party and to count our money.)

Recruitomatic: It’s all in there

Then RecruitingBlogs.com refers to “Mr. Recruitomatic.” That’s where I rest my case. This is a cluster duck.

Mr. Recruitomatic could be the title of a book about the state of unemployment in America, or it could be an inside joke about how HR rotates on its consulting budgets. It’s all one big database blender, grinding up people into keywords with no decision-making or intelligence beyond the algorithms. Mr. Recruitomatic is churning out swill that nobody wants — or there wouldn’t be 14.2 million unemployed, and 3.2 million vacant jobs, would there?

Or maybe it’s just your fault, Dave. You ignorant, behind-the-times, unemployed slob — you’re just not prepared to be “the perfect fit.” Get some new keywords. Find some meaning and data in the social web. Reduce yourself to what HR is willing to hire.

Welcome to The Social Jerk

“We have a shortage of talent!” Yah — in HR. No shortage of consulting fees, though. ($$$$) No shortage of jargon to mix up with algorithms and some social sauce. But the farther HR sticks its head into the blender, the more it’s clear the talent shortage is in the corner office where the consulting bucks are spent.

Dave, this is what drives HR departments stupid. This is why you hate recruiters. There is an entire industry that earns big bucks mixing up the HR mess that you describe. It’s the motor driving the HR Recruitomatic. Why do I rag on it so? Because the consulting crowd doesn’t have any idea what’s going on outside the blender — they don’t see you getting splattered with muck. There are no fees to be had from you.

While these twitterati advise their eager HR clients about what’s “completely generated by algorithm,” ($$$Cool) they have no idea what is the impact of their only-half-clever, inbred “initiatives.” They’re not out on the street, where guys like you don’t see what’s “social” about software deciding whether you can ride a fast learning curve so you can do a job.

The Recruitomatic and HR’s database-itis — this is why there’s a 4:1 ratio of unemployed Americans to vacant jobs. It’s why you get splattered with HR’s mixed-up rationalizations while you’re trying to earn an honest dollar for doing honest work with an employer that knows how to run a business. And that knows how to hire.

Anyone’s odds — if they’re unemployed — are about 4:1. But what are the odds the board of directors at any company has a clue what’s going on? They don’t get why you hate recruiters. They don’t get why so many jobs at their companies are vacant and work is left undon. They don’t get that the “talent shortage” is largely manufactured by consultants who make out only when HR is playing with Mr. Recruitomatic — not when HR actually hires anybody.

The social jerk is a profitable $$$$$proposition, Dave. Except for you and your 4.2 million buddies.

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Special Edition

I periodically do webinars and teleconferences for professionals, where I make a brief presentation — then we have an “open microphone.” Anyone may ask any question about job hunting or hiring, and I do my best to provide useful advice on the spot.

I love doing such events because I don’t have to prepare. In fact, I can’t prepare. I have no idea what anyone will ask. I also enjoy doing it because it tests me — how much value can I deliver, to someone with a problem, in the space of a few minutes?

These events grew out of a series of online chats I did a few years ago, before audio was really possible for large groups online. (The webinar I did for Harvard Business School attracted hundreds of MBA students and Harvard alumni.) We always promoted the old chats like this:

Show up online at noon tomorrow — and pound Nick with your questions! We’ll see how many he can answer, and how fast he can type, in the course of 90 minutes!

Chats aren’t very popular any more (and I can talk faster than I can type!), so I’ll be doing more webinars and teleconferences for various groups in 2012. But I’ve never done an “open mic” here, for my own Ask The Headhunter community. So here we go!

It’s Open Mic: What’s your problem?

Every week in the newsletter I answer one question from a reader in the traditional Q&A format. This week, I will do my best to answer any and all questions you post here on  The Blog — and I welcome our community to chime in on the discussions. The more variety, the better!

• Lost your job and don’t know how to start hunting for a new one?
• The employer wants you to do a stress interview?
• Wondering how to deal with a headhunter who just called you?
• They want your salary history, but you don’t want to share it?
• Your company posted a job and you got 5,000 applicants. What now?
• The manager made you a good offer, but HR just called to rescind it?
• What’s your problem? Please post it and we’ll tackle it.

(You don’t have to include any identifying information.)

I’ve answered over 30,000 questions from Ask The Headhunter readers since 1995. This week I’ll answer as many as you post. So… please ask away!

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In the January 10, 2012 Ask The Headhunter Newsletter, a long-time reader ruminates about how stupid the recruiting and hiring process seems to have become. Employers aren’t really looking for talent — they’re shopping for mediocrity, using lists of keywords:

I’m a career changer and I’m finding it very hard to get past the recruiting agency or even the internal HR shell. I have a number of friends in similar situations in other fields and industries. Perhaps it’s the economy, or maybe it’s just the nature of the recruiting business, but it seems that these days if you don’t match a long checklist of criteria, you don’t have much hope. Many agencies even go as far as to specifically call this out in their ads: Don’t apply unless you meet all of these (10-15) criteria.

It’s a real shame, too, because it seems only natural that successful people will want to take on new challenges. But the recruiting practices of most companies lead them to search for candidates that have already done what they’re being hired to do, and who are content to continue doing the same. They seem to say, “Give me practiced mediocrity rather than a chance to find a star.”

Maybe that makes sense for a recruiter whose job is to maintain the status quo. But how does this produce truly exceptional performance or lead a company into the future?

I will continue to await the day when we try to measure each other by the limits we will have tomorrow, instead of those we had yesterday. In the meantime, thanks for your article The Horse’s Ass in The Rear-view Mirror, about how recruiters drive away a company’s best hires. It gave me faith that there are still people out there that hire people, and not tie racks or check lists. But what should I do next?

My Advice

This is even worse than you suggest. Stupid hiring practices are not a philosophical problem. This is a structural problem that’s destroying our economy from the inside out.

There are 14.2 million unemployed Americans and 3.2 million vacant jobs. That’s a 4:1 ratio, a 4:1 advantage to employers. But, “We can’t find people who match” is the refrain. Do the math. Those 14.2 million Americans are not morons, incapable of learning on the job, or worthless pieces of dung because they don’t have 100% of the right keywords on their resumes.

Reductionist recruiting

The problem is that employers have gotten sucked into a reductionist approach to recruiting and hiring that’s been foisted on them by job-board databases and recruiters and HR departments that have no idea “who” they’re looking for. They spend all day scanning buzzwords, driven by a fantasy of the perfect “match.” They’re not interested in people or in talent. Just in magic matches.

Consider the staggering cost of leaving those 3.2 million jobs vacant, because personnel jockeys can’t figure out who’s worth hiring — and because managers don’t know how to mentor, train, and bring those people up to speed. All that work — 3.2 million jobs — left undone.

There’s the hole in the economy.

The solution is teaching managers that management means hiring smart people and teaching them how to do the work. Management does not mean matching keywords and then sitting back while the peg fits neatly into the hole.

The problem is structural

The media feed the frenzy: “All those unemployed people are not qualified! They need new skills!” Well, “they” needed new skills in 1990 and in 1995 and in 2000. But “they” got hired anyway, and they did the work.

The problem is structural. This is the dominant “filtering” mechanism employers use. The problem is that employers really believe that, if they wait long enough, perfect hires will show up. The few headhunters who have brains, and the few employers who actually size candidates up for their abilities, are doing quite nicely, thank you.

The rest of the economy is sucking wind because work is left undone because managers aren’t managing. They’re waiting for the databases to spit out magic hires. It ain’t gonna happen.

Cut out the middlemen

Your challenge is to avoid the process that takes your keywords but ignores your ability to learn and to stretch. The alternative is simple: Cut out the middlemen — HR and the recruiters and the headhunters — and go directly to good managers you’d like to work for. Find out what work they need done, and show how you will do it. Show how you will boost their business and they will hire you.

Read that again: Go to good managers you’d like to work for. That means making choices before you approach anyone about a job. It means avoiding the cattle calls. It means avoiding waiting in line. It means avoiding asking for jobs from people you don’t know who don’t know you.

If you understand this, you have an advantage: Everyone else is diddling the job databases, while you’re out talking to a handful of managers you really want to work for who really want and need to hire you. No resume, no interview, no joke.

Here’s what to do next

Pick three companies or managers you really, really want to work for because they are the shining lights in their industry. Then describe (briefly) three problems or challenges each company really needs someone to tackle. (You don’t have to name the companies.) Post right here in the comments section — and I’ll show you what to do next to get in the door.

No resume, no interview, no joke.

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In the December 20, 2011 Ask The Headhunter Newsletter, a reader asks for ATH in a nutshell:

Can you please summarize the Ask The Headhunter strategy and explain the main differences between ATH and the traditional approach to job hunting? Thanks.

(This Q&A was such a hit last year that I’m reprising it — hope you enjoy it!)

The 4 “nutshell” tips are:

1. The best way to find a good job opportunity is to go hang out with people who do the work you want to do — people who are very good at it. Insiders are the first to know about good opportunities, but they only tell other insiders. To get into an inside circle of people, you must earn your way. It takes time. You can’t fake it, and that’s good, because who wants to promote (or hire) the unknown?

2. The best way to get a job interview is to be referred by someone the manager trusts. Between 40-70% of jobs are filled that way. Yet people and employers fail to capitalize on this simple employment channel. They pretend there’s some better system — like job boards. That’s bunk. If companies took more of the money they waste on Monster.com and CareerBuilder and spent it to cultivate personal contacts, they’d fill more jobs faster with better hires. There is nothing more powerful than a respected peer putting her good name on the line to recommend you. Deals close faster when the quality of information is high and the source of information is trusted. That’s why it takes forever to get a response when you apply “blind” to a job posting.

3. The best way to do well in an interview is to walk in and demonstrate to the manager how you will do the job profitably for him and for you. Everything else is stuff, nonsense, and a bureaucratic waste of time. Don’t believe me? Ask any good manager, Would you rather talk to 10 job applicants, or meet just one person who explains how she will boost your company’s profitability? I have no doubt what the answer is.

4. The best way to get a headhunter’s help is to manage your interaction for mutual profit from the start. Hang up on the unsavory charlatans and work only with headhunters who treat you with respect from the start. Instead of “pitching” yourself, shush and listen patiently to understand the headhunter’s objective. Proceed only if you really believe you’re a match. Then show why you’re the headhunter’s #1 candidate by outlining how you will do the job profitably for his client. Headhunters adopt candidates who make the headhunter’s job easier, and who help the headhunter fill the assignment quickly. (Coda: If you follow suggestions 1-3 carefully, you won’t need to rely on a headhunter. But if you’re lucky enough to be recruited, you need to know How to Work with Headhunters.)

That’s Ask The Headhunter in a nutshell. If you wonder whether it really works, take a look at comments from people who’ve tried it: Thank You, Masked Man.

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Why ATH works

What’s the main difference between ATH and the traditional approach? It’s pretty simple. The traditional approach is “shotgun.” You blast away at companies with your resume and wait to hear from someone you don’t know who doesn’t know you. Lotsa luck. (ATH regulars know that I never actually wish anyone luck, because I don’t believe in it. I believe in doing the work required to succeed.)

ATH is a “rifle” approach. You must carefully select and target the companies and jobs you want. It takes a lot of preparation to accomplish the simple task in item (3). There are no shortcuts. No one can do it for you. If you aren’t prepared to do it right, then you have no business applying for the job, and the manager would be a fool to hire you. This “rifle” approach is detailed in How Can I Change Careers?, which does double-duty for any job changer who wants to stand out in the job interview. (When you buy the 2-Book Bundle for $38.95 using discount code=JOLLY, you’re basically getting How Can I Change Careers for FREE, because How to Work With Headhunters normally sells for $39.95 by itself!)

How to be the stand-out candidate

I’ll leave you with a scenario that illustrates why the traditional methods don’t work well. You walk up to a manager. You hand him your resume — your credentials, your experience, your accomplishments, your keywords, your carefully crafted “marketing piece.” Now, what are you really saying to that manager? “Here. Read this. Then you go figure out what the heck to do with me.”

Managers stink at figuring that out. You have to explain it to them, if you expect to stand out and to get hired. Do you really expect someone to decipher your resume and figure out what to do with you? America’s entire employment system fails you every day because it’s based on that passive mindset.

The job candidate who uses the Ask The Headhunter approach keeps the resume in her pocket and says to the manager, “Let me show you what I’m going to do to make your business more successful and more profitable.” Then she outlines her plan — without giving away too much.

That’s who you’re competing with, whether she learned this approach from me or whether it’s just her common sense. Long-time ATH subscriber Ray Stoddard puts it like this:

“The great news about your recommendations is that they work. The good news for those of us who use them is that few people are really willing to implement what you recommend, giving those of us who do an edge.”

I hope Ask The Headhunter helped you get an edge in 2011. We will continue to discuss the details of the methods outlined above in upcoming issues of this newsletter. Meanwhile, here’s wishing everyone a very Merry Christmas, Happy Holidays (no matter what holidays you celebrate or where you celebrate them), and a Happy, Healthy, and Prosperous New Year!

How has ATH worked for you?

How have you used ATH to land the job you want, or to hire exceptional employees?

You’ve got no stories — just problems? Post those, too, and I’ll do my best to help (so will other readers!), both in our blog discussion, and in next year’s newsletters. I welcome you to pile on — please tell our community how we can help!

Meanwhile, here’s wishing everyone a very Merry Christmas, Happy Holidays (no matter what holidays you celebrate or where you celebrate them), and a Happy, Healthy, and Prosperous New Year!

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In the December 13, 2011 Ask The Headhunter Newsletter, a long-time reader asks whether it’s okay to discuss salary range with a headhunter before taking time out of a busy work schedule to interview:

I’m a long-time reader. This is my second-time question — the last one was in 2004! I’ve just been headhunted for a position that would require an hour commute. We’re past the phone-screen stage, and now at a point of coordinating schedules for in-person meetings. This is the busiest time of year for my current employer, so to leave for a half day would be very difficult. Is it acceptable to discuss salary range before I invest time in interviewing? Or does that automatically mark me as a problem child?

Here’s the short version of my advice: (For the entire column, you need to subscribe to the free newsletter. Don’t miss another edition!)

My Advice

Nice to hear from you again! “The money question” troubles many people. We all know there’s no hire until money is discussed, so why is it such an awkward topic? Why do employers and applicants alike prefer to “wait until later” to bring it up?

An employer has a budget for a position. It might stretch the compensation to hire a particularly good candidate. But that depends on the quality of the interviews, not on whether the salary range has been discussed in advance.

I think it’s key to get the money question on the table early — especially if you have to invest travel and time to interview.

I like the off-the-cuff approach. Call the headhunter, express your interest in the job, and then say the following.

How to Say It

“By the way, what’s the compensation like for this position?”

That’s not aggressive and it’s not the last word. It leaves room for further discussion. Then stay silent and let the headhunter speak. If she won’t answer you candidly, then don’t feel guilty pressing her.

How to Say It

“We should make sure we’re in the right range…” or “I’d like to make sure I’m on the same page as the employer before we all invest our time…”

If the headhunter deflects by asking what you’re making or what you want, you should turn the tables to test the headhunter. Yes, I said test the headhunter. Make her work to recruit you, or she’s not really worth talking to.

How to Say It

…(This last How to Say It suggestion is only in the newsletter… Don’t miss next week’s edition. Sign up now! It’s free!)

This makes the headhunter work for it. If she’s not able to engage with you now on the subject of money, then negotiations are likely to be difficult later, after you’ve invested a lot of time. (This is why both headhunters and employers often avoid talking money: The more time they get you to invest, the less likely you will be to walk away from a low offer.) For more about negotiating with headhunters, please see How To Work With Headhunters.

Could the headhunter conclude you’re a problem child and drop you? Sure — but you’ve hardly been “dropped.” Rescued is more like it. If you don’t know what the compensation range is, there’s really nothing more to talk about. Exploring new opportunities is a good thing, but not every recruiting call is an opportunity. Test the recruiter quickly. Find out how much she knows about the employer and the position, and make sure there’s a suitable payoff if you invest your time. If the headhunter thinks you’re a problem child because you want to talk about money, then the call itself is a problem.

Do you ask about money before you interview? I’ve heard lots of justifications for putting it off, but I don’t really buy any of them. Am I wrong? How far do you go before talking money?

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In the December 6, 2011 Ask The Headhunter Newsletter, a reader who helps seniors find jobs shares an “interview invitation” one of his clients received. It’s a landmark! Why don’t more employers do this? Join me below to discuss other ways employers can help you get hired.

I’m a training and placement specialist and a long-time subscriber. I’d like to share an e-mail one of our clients received confirming an interview. I’ve changed the identifying information, but otherwise this is exactly how it was written. I love it when employers tell us what they expect. Too often, we are left to guess. What do you think of this approach to interview invitations?

Chris Walker
Senior Employment Center
Akron, Ohio

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[Letter received by a job applicant]
Dear Joe,

You are confirmed to interview on Thursday November 17, 2011. You will be interviewing for the Mechanic position with XYZ Compost Services, Inc. The meeting will take place at the address and time listed below

ADDRESS
1234 Main St
Akron, OH 44313
(330) 888-8888

INTERVIEW SCHEDULE
10:00 am – 11:30 am

INTERVIEWERS
[name], Vice President, Operations
[name], Manager, Process Control
[name], Electrical Engineer

INTERVIEW PREPARATION
During your interview, you should expect to be asked behavioral-based questions where your responses need to be specific and detailed. Be ready to share several examples from your past experience — jobs, projects, teams, volunteer work — where you demonstrated strong behaviors and skills, and think in terms of examples that will show off your selling points. Be sure to come prepared with both positive and negative examples.

To learn more about XYZ products and services visit [our website].

Contact me with any questions.

Thank you.

[name], MBA
Director, Human Resources
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Here’s the short version of my advice: (For the entire column, you need to subscribe to the free newsletter. Don’t miss another edition!)

My Advice

Gee — Imagine that! An interview invitation that includes the actual names of interviewers a candidate will meet and talk with. Most employers won’t disclose this information for fear that the candidate might actually call them prior to the interview. Perish the thought!

That’s right, employers don’t want anyone bothering their managers with questions about an open job — least of all people who are about to invest their valuable time in a job interview. It’s better to let the applicant show up guessing what the employer wants, rather than help a candidate get hired by sharing a clear set of expectations. (The alternative for managers is to Open the door.)

Why don’t employers do everything they can to help you get hired? (For that matter, why don’t managers invest heavily in Interview futures, rather than shop for talent at the last minute?)

Most employers don’t want to tip their hand about what you will be asked in a job interview. That would be giving it all away and it would destroy the element of surprise! Why enable candidates to prepare before they interview? Better to let them show up wondering! Do these same managers also give their employees surprise assignments without any suggestions about how to do the work?

Employers behave like total dopes when they schedule interviews. It’s a rare employer that actually helps the candidate prepare. My hat is off to this organization — it clearly believes that helping a candidate succeed in the job interview will help it make a better hire.

But I’d take this further. As an employer, I would:

• Call the candidate in advance, on the phone, and suggest specific resources the candidate should use to prepare for the interview.
• Offer to let the candidate talk with team members to ask questions so he or she can prepare fully for the interview.
• Conduct a “cook’s tour” of the facility prior to the interview, so the candidate can see firsthand what the work — and the business — is all about.
• (…this last suggestion is only in the newsletter… Don’t miss next week’s edition. Sign up now. It’s free!)

Some employers might scoff that this would be a waste of time, and claim that the purpose of the interview is to discuss all these things. I say bunk. A good manager would never blind-side an employee with a work assignment. A good manager would encourage and help an employee prepare in advance, to help ensure success. The point of a job interview is to expedite hiring a capable candidate — so why not help ensure success by prepping the candidate? It’s all the same challenge: to get the work done!

This edition of the newsletter is intended to be more even more interactive than usual. Please help extend my list of what an employer can do to help a candidate prepare for an interview — and to help the candidate succeed.

What would you like to see employers do to help you get hired — and to help themselves efficiently fill a job and get the work done? What would you add to the list of helpful information offered by the employer in Chris Walker’s example? Is anything “too much,” or how extreme could an employer get?

Special thanks to Chris Walker for sharing “a live one” from one of his clients. This is a great topic — especially if hiring managers are out there “listening!”

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Meet Geoffrey James. He writes a sales blog that will help you land your next job.

“When you go job hunting, always remember that you’re selling!”

That’s the refrain from job counselors, coaches, resume writers and HR people. I don’t buy it, because “sales” is misunderstood as a task by most people. They think of selling as delivering a brochure — or a resume — and then reiterating what’s on it to the prospect’s (employer’s) face, while they stretch a big smile across their own.

That’s not selling. Selling — and job hunting the way I teach it — is all about focus and knowledge. When you’re job hunting, true selling is about focusing on the employer and addressing what he or she needs. And then it’s about using the knowledge you’ve developed to demonstrate how you will deliver.

True selling is not about you or your product. It’s about the other guy entirely. A truly good sales pitch is all about the person who needs something.

Geoffrey James gets it, and he’s been writing about sales for a long time. He used to author the Sales Machine blog for the now renamed BNet. And now he’s moved into more exciting territory, writing the Sales Source blog for Inc. magazine online.

James teaches you almost everything you need to know about sales to address an employer’s needs so he or she will want to hire you. Start with this incredible gem:

7 Steps to Closing a Deal Via Email: He should be charging for this stuff. If you’re going to follow up with an employer about a job you want, this is how you want to structure your e-mail. James even gives you tips about what not to put in it.

Check out James’ suggestion for how to instantly draw yourself into the employer’s world before your interview starts: Forget Small Talk: How to Craft the Perfect Icebreaker. (Forget about last night’s game or this morning’s big news story.)

Then graduate to Why the “Power of Branding” Is a Myth. I’m not the only other big mouth out here who says “branding” is totally misunderstood and a waste of time and breath. Before you spend another minute “creating your brand,” consider what James suggests: Your brand is what the employer experiences after you’ve worked there for a while. Trying to “brand” yourself to get an interview or a job just reveals you don’t know where the value is.

The Sales Source blog won’t give you career advice — not in any direct way. But if you study it, you’ll realize that you can bend the ideas James offers in almost every column — to help you get in the door, to convince an employer you can do the work he or she needs done, and close the deal on a job. Sales Source is about true selling. And it’s a lot of hard work. Just like that great job you want.

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