Toby Dayton is a very smart guy. He did something that I really wish I had thought of, but I don’t have the Google brain he does… Toby has done us all a favor and boiled down TheLadders’ reputation to its essence. And it’s so simple I wanna cry because I never thought of it.
Toby Googled theladders.com and watched as Google applied its “intelligent auto-complete” feature while he was typing… I’m gonna borrow one of Toby’s graphics that shows the results:
Try it yourself. Then go to Toby’s blog and read the rest of his insights. He uses this technique to look at the reputation of another notorious “jobs” site, with similar results.
Some might view this as a cute little trick, chuckle and forget about it. But this is profound. Google’s auto-complete tells you what people are looking for online — that’s how auto-complete works. It reflects public sentiment.
When people search for TheLadders.com, what they’re also searching for is information about scams, complaints and rip offs.
My compliments to Toby for posting these meta-facts. Don’t miss his article, Great Insight on Job Boards From Google.