Company mission statements usually remind me of public relations dogchow. I wanna gag. I don’t know anything about Connectria — but I love the company’s guiding principles.
Especially the last item. If they really abide by it, it’s probably one of the most important career development tools any company can implement and offer to employees and new hires. (On Ask The Headhunter, there’s a related article titled It’s the people, Stupid.)
The only thing missing in the guiding principles, I think, is, “We work hard to make more profit.”
If the point of a company’s mission statement (or principles list) is to send a message to the world, I think Connectria pulls it off. And my guess is they wrote it over beers, not by paying a PR consultant.
Does any of this really mean anything? Know any companies that have meaningful (or startling) mission statements that seem to make a difference?
[Thanks to buddy Jeff Pierce for passing along Connectria's link.]