Chris Hoog has the best suggestion.

All the other resume stuff is nonsense.

Articulate your value proposition? Really? Where are the accomplishments?

Know what the hiring manager is looking for? One word, accomplishments

Articulate the most relevant and appropriate information: Accomplishments

Hiring Capacity? Please. As someone said HR people are paid primarily to screen out. That is not a negative statement. That is their job I love HR people, really. And if HR is hiring the person that company is upside down, unless they are hiring for an HR position

Marketing Tool: Maybe but the best marketing tool is the telephone call. I have looked at thousands of resumes and the only ones that have ever “impressed” me are the ones that have strong accomplishments and know how to quantify them. That is what the hiring manager is looking for.

Now, do you notice a theme? Accomplishments!!! Again the rest is fluff and nareshkeit (Yiddish for nonsense)

Bill

In our industry, you are a respected writer and I have consistently referred people to you when my workload was too full or when I felt like your expertise was a better fit for the client.

However, I have to disagree with the statement that good services will be too busy for one person. I am honestly a bit offended by your comment.

I CHOOSE not to expand and not to outsource because I enjoy working with all of my clients. I could outsource and spend all of my time on sales, blog posts, etc. and I could make a ton more money. Heck, my husband keeps trying to convince me to do so…but I don’t want to be like the resume mills.

I prefer running my business alone and I do not think that my choice to do so indicates somehow that my work quality is lower than yours.

I admit that I do neglect my blog…but I am happy and the clients are happy. :) I would much rather have a slower turn around time and a waiting list than to give up working “in the trenches”.

I love writing resumes.

Have been for over 25 years.

I believe every person who is employed or seeking employment, at *every* level, needs a resume. A well-crafted, up-to-date, forward looking, technically perfect, well reviewed and critiqued, resume.

But, because of the ease of posting and sending them, resumes have become, in the opinion of many, the junk mail of the job search.

I’d like to suggest that there is a golden rule for the job-search process:

Get as close as possible to the person who can hire you . . . with the fewest people or pieces of paper in between as possible . . . with the exception that a recommendation from a credible and trusted individual is priceless.

If I’m using my resume in a way that violates this golden rule, I’m almost always shooting myself in the foot.

For one example, if I see an advertised job that asks for a resume, and I send my resume, I’m already on the road to frustration and futility. Why? Of course I’ve been told that a resume is the way I get an interview, is how I get into the “good pile.” But in reality, recruiters and HR folks actually use resumes to screen us out! If you’re reading an ad, you’re already dealing with recruiters and HR. Also, if I’ve seen a public ad, often so have hundreds or even thousands of other job seekers, and the pieces of junk mail (I mean resumes) start pouring in (a bank recruiter a few years ago told me to have my clients watch the bank’s web site every Wednesday at noon, and as soon as they saw the new ads posted, to immediately send in their resumes; when I asked why, she said that they posted their jobs on that day and time only, and after the first 150 resumes came in, they “turned a switch” and all subsequent resumes received were automatically deleted from their system).

Above, Nick stated, “If I provide a resume at all, it’s usually after the interview, when the manager needs to fill in the blanks — to understand the rest of the candidate’s background. And that resume had better be good, clear, to the point, and supportive of what the manager learned about the candidate in their meeting.”

So how do we job seekers get interviews without using resumes to do so, and without a high-powered headhunter advocating for us?

First, we need to learn how to conduct effective and efficient job searches. We need to educate ourselves by, for example, making the most of individuals such as Nick and their excellent resources.

Second, we need to become our own headhunters.

Third, we need to avoid “the system” and avoid HR like the plague.

Finally, we need to follow the golden rule by talking directly to the hiring manager: in person if at all possible, on the phone, or in a well-crafted email (or letter) as a last resort (if you don’t know how to do this, see the first point above).

First, a resume is a very personalized document. It should reflect the individual’s unique value proposition to the next employer. You should show a track record of success and progression throughout your career.

Can you accomplish this on your own? Some people can.

However, what I have found over 21+ years as a resume writer is that most people do not understand how to articulate the most relevant and appropriate information to an employer. It’s not their fault – it’s hard for most people to “toot their own horn” and know what will make a hiring authority sit up and take notice.

That is where a professional resume writer can make a huge difference – especially those of us who have been employed in a hiring capacity before we became resume writers.

The true test of a great resume writer is the ability to extract information from clients (I conduct a thorough telephone consult with each client), discern what is truly important for each client’s career goal, and then write the document to the “end-user,” i.e. the person who makes the interview-granting decisions.

When I speak with my clients, I tell them I write it for the person who will be reading it and cover what is most relevant. It really isn’t radical thinking – it should be a standard practice for resume writers.

Thought about in another way, if a journalist contacts me for a story, he / she extracts information from me, and then writes the article focused on how that information will benefit his / her end-readers.

Further, a resume actually is a marketing document. If written properly, it compels the reader to take action, which is the purpose of a great marketing / advertising campaign. If the calls aren’t coming, there is likely (not always – it depends on your industry and the economy) something wrong with your resume.

Employers want to know this about potential employees: can you make me money, decrease my costs, or both. Quantify it for them and show a track record of successfully accomplishing this throughout your career.

Finally, I am going to disagree with my colleague, Louise. To make the comment “really good services will be too busy for one person” is completely untrue. I have been a sole practitioner for 21+ years, using no subcontracted writers, and am very successful.

I have based my entire practice on the personalized attention I provide to each client. The people who work with me consistently comment that the reason they chose me is because of that personalized service.

That’s not to say that there aren’t great resume services that use subcontractors.

As the former president of the National Resume Writers Association, I can attest that there are great resume writers who choose not to have the hassle of running their own practice. They are perfectly happy only writing resumes, and the resume services who have found those individuals are very lucky.

As for choosing a resume-writing service, it is really up to individual clients as to their preference of what type of service they would like to use in their job search.

“Not expensive” does not equal “absolute cheapest” or “lowest fees”, and paying a premium is obviously no guarantee of quality.

Would you choose a doctor or dentist because they were the absolute cheapest on the market? Would you hire a lawyer based on the lowest fees?

Cheap resume writers are either hideously unqualified, or they are outsourcing their work to someone who doesn’t get paid much.

The best resume writers know they can charge a premium for their skills and knowledge. And, when they do hire other writers, they hire only the most talented people, and spend time and money on training them.

I disagree with Nick that you should make sure the person you’re talking to will be writing your resume – really good services will be too busy for one person. I can’t talk to every potential client myself and I can’t write every resume. But I can infuse my business with my standards, and constantly check to make sure they are being maintained.

And I deleted the objective years ago. Those things are just stupid; if you can’t clearly articulate your target job between a cover letter and your personal contact with the hiring manager, you’re already in trouble.

Maybe one day Google will be able to actually read the content of the article and avoid serving up the wrong ads.